Privacy policy

Who is responsible

The data controller is:

• Company: [company name]
• Registered office: [address]
• Trade register: [RCS] · SIRET: [SIRET]
• EU VAT number: [VAT number]
• Email: [email] · Phone: [phone]

For anything about your data, write to [email].

What we collect and why

• Your account (name, email, phone): to let you buy, follow your orders and save cars and previews. Basis: our contract with you.
• Orders (name, email, delivery and billing address, products, amounts; card details stay with our payment provider): to deliver, invoice and handle returns and guarantees. Basis: contract and legal obligations (accounting).
• Quote requests and messages (name, email, phone, your car if you add it, your message): to answer you and prepare an offer. Basis: steps taken at your request.
• Car photos you upload for "Try on your car", and the previews made from them: to show you how wheels look on your car. Basis: the service you ask for. They are processed by the image services listed below.
• Chats with Rover: sent to the AI model to answer you. We don't keep your conversations; your browser keeps them until you clear them.
• Technical data (IP address, browser): to keep the site secure and stop abuse, and for anonymous visit statistics without cookies. Basis: our legitimate interest in a secure, working site.

We don't sell your data, don't use it for advertising and make no decisions about you by automated means alone.

Who receives it

Our team, and these services acting on our behalf, each only for its task:

• Vercel Inc. (United States): hosting, content delivery, storage of car photos, bot protection, anonymous visit statistics, access to the AI models
• Sanity AS (Norway): our product, order and quote request database
• Stripe Payments Europe Ltd (Ireland): payments
• Clerk Inc. (United States): customer accounts and sign-in
• Resend (Plus Five Five Inc., United States): sending our emails
• Upstash Inc. (United States): short-lived counters that protect the site from abuse (they contain your IP address and expire within a day)
• Anthropic PBC (United States): answers from our assistant Rover
• OpenAI (United States): "Try on your car": understanding your car photo and, if that image model is chosen, making the preview
• Black Forest Labs GmbH (Germany): "Try on your car" previews from your car photo (our default image model)
• Google (United States): "Try on your car" previews, if that image model is chosen
• Roboflow Inc. (United States): finding the wheels in your car photo
• Mapbox Inc. (United States): the showroom map, only once you open it
• The carrier delivering your order: your name, address and phone.

Some of these services are in the United States. Transfers there are covered by the EU–US Data Privacy Framework or by the European Commission's standard contractual clauses.

How long we keep it

• Account: while it's open; deleted when you close it.
• Orders and invoices: 10 years (French accounting law).
• Quote requests and messages: 3 years after our last contact.
• Car photos and previews: 90 days, or sooner if you delete them or your account.
• Security counters: less than a day.

Your rights

You can ask to see, correct or delete your data, to restrict or object to its use, to receive it in a portable format, and to withdraw any consent. You can also tell us what should happen to your data after your death. Write to [email]; we answer within one month. If you think your rights aren't respected, you can complain to the CNIL (cnil.fr, 3 place de Fontenoy, TSA 80715, 75334 Paris Cedex 07).

Cookies

We only use what the site needs to work. See our cookie policy.