
3S1401 17x8.5 ET12 6x139.7 Black
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Est. 2010 · Forged in the Pacific Northwest
We're a collective of designers, engineers and enthusiasts obsessed with the geometry of motion. Every wheel behind you started as a sketch on a shop floor — and ends up under a car that drives a little sharper than it did yesterday.
From the catalog
Scroll to walk through the milestones that shaped our craft — each one a production line, a track day, or a new benchmark.
Prototypes1 of 1
Two engineers and a welder set out to build a wheel that was both brutally strong and unapologetically beautiful. The first prototype came out of a 900 sq ft shop in Portland.
Launch run48 sets
After four years of torture testing — curb strikes, thermal cycling, salt-spray — we launched the Vanguard series and delivered the first sets to customer garages on the West coast.
Mass reduction-15%
We pioneered a proprietary monobloc forging technique and a 7050-derived alloy that cut rotating mass by 15% while pushing yield strength 30% past the prior benchmark.
Awards1 global
Our Apex-7 model took home the Global Design & Engineering Award, and cars wearing our wheels started showing up on three continents' worth of magazine covers.
Sets shipped20,000+
Over 20,000 sets shipped, a concierge fitment network across 50+ cities, and a backlog of prototype ideas the team is still dragging to the track every Friday.
The principles that drive us
Four things we refuse to compromise on — from the forging press to the final fitment at your garage.
Monobloc forging, proprietary 7050-derived alloy, every set balanced to under 3 grams.
From the moment you hit order to the moment they're on your axle — you see the timeline we see.
Spoke profiles are swept against live airflow so your wheels slice clean at speed.
Fifty-plus partner garages across three continents — book install, tire swap, or seasonal storage in two taps.
50+
Partner fitment shops
Engineers of excellence
A small team, three chairs pulled close to the same whiteboard.
Founder & Chief Engineer
Came out of aerospace. Still believes a wheel should feel like a wing.
Head of Design
Sketches every spoke at 4am on an iPad. Defends concave barrels like a parent.
Lead Materials Scientist
Proprietary alloy blends, cryo treatments, fatigue rigs — he runs them all.
Your next set is waiting.
Browse the catalog, or book a fitment consult and we'll spec a set tuned to your car, your track, and the way you actually drive.